Great, you are here because you care! We do too. Therefore we made special care instructions to prolong the lifespan of your purchase and keep you and your home look good.
While producing our items we take every step to minimize our carbon footprint. But here is some news: our impact is actually little compared to the impact of consumption over the entire lifecycle. That is why the environmental impact reduces significantly when you wash economically.
The majority of the environmental impact of fashion, textiles and washing machines occurs after you bought it. Add some easy rules to your washing routines to keep your textiles beautiful and the environment happy.
No stains, only bad smells? Ventilate!
Instead of throwing your garments directly after a few wears in the laundry basket. Consider having your clothes aired. A lot of the bad smells already disappear when you give just give them the time and space to fly away.
Hang your clothes on a hanger in a room with an open window, outside or on the balcony, or in the bathroom just before you take that extensive shower and steam all the smells out of it.
Wash when it is needed
Hi you, clean freak. Only wash as needed and with a full drum. You will have to wash less often, your clothes will last way longer, and it will save you water and detergent. The earth and your wallet will thank you for it.
Know when to drop the temperature
And if you are going to wash anyway, set your washer to the coldest temperature or 'eco'mode. It will save you on energy costs and most of your delicate garments hate the heat (the fibers might shrink or break down). Also, look for detergents that clean at lower degrees.
Sometimes washing at 60 degrees is a wise decision. For example, if you wash dishcloths or if you want to get rid of your babies intestinal infection in blankets and babywear.
Printed and colored fabric
Unicolor textiles are colored in dye baths before or after weaving, while printed fabrics are treated with dyes after weaving. Most fabrics have already softened and lost excess dyes during processing, but small amounts of starch or color could still come off during first washes. To prevent bleeding on other garments, make sure to separate different colored garments during your first washes.
Did you know hot water opens up the fibers in clothes and releases the dye more easily? Cold water keeps them closed, trapping the dye inside to prevent bleeding. Another reason to choose a lower temperature!
Use organic detergents
Nowadays there are several organic detergents available, even at the supermarket around the corner. Organic laundry detergent contains no harsh chemicals and cleans clothes with natural ingredients. It is not only gentle on your clothes, but gentle on your skin as well. By using organic laundry detergent, you won’t have to worry about causing any harm to your skin, clothes, or the environment for that matter.
Use a GuppyFriend washing bag for synthetic fibers
With the GuppyFriend laundry bag you catch plastic and nylon microfibers that are released while washing clothes. 99 percent of the loose plastic fibers are collected in this way before they can escape into our drinking water and the sea. You can easily buy the bag in a lot of shops online!
Skip the dryer and hang your clothes to dry, when you can. You'll save on energy and your contribution to global warming drops tremendously.
Some garments require dry cleaning. Good news! Instead of traditional chemical ways of cleaning, a lot of dry cleaners now offer greener ways.
Chemical dry cleaning uses perchloroethylene, the liquid ensures that grease dissolves. In the short term, exposure to perchloroethylene can cause respiratory and eye irritation, dizziness, nausea, drowsiness and memory loss. In the long run, the consequences are serious and irreversible. Perchloroethylene is potentially harmful to the nervous system, the liver, the kidneys and the airways. On top of that, it can contribute to air pollution and groundwater contamination. So you better check your dry cleaner facts!
RESELL, DONATE OR RECYCLE
There are a lot of possibilities to resell your garments. Think of markets and fairs, or online marketplaces like the Dutch Marktplaats.nl or internationally Ebay.com and Vestiairecollective.com. This gives your old, unworn or unused items a second life, and connects you with a happy buyer.
Another great way of giving your pieces a second life is by donating them to charity. Pick your clean (leave that T-shirt with those yellow armpits out, please!) and undamaged (even the more needy prefer to keep their dignity) items and bring them to your local collection point. Look for organizations like the Red Cross, the Salvation Army, Dress For Success or Oxfam, they all offer great services tailored to various needs. Karma points guaranteed!
And for all the leftover old and broken rags, there are still recycling possibilities.
Because throwing away is often the easiest solution, we lose a lot of useful and recyclable materials to the landfill. That is a shame, because textiles can usually be reused or recycled. Clothing and items are sorted from the textile tray. Items that are still good, go to Eastern Europe, Africa or Asia. The rest of the textile is largely recycled: for example, used as floor covering or filling material for car seats. Increasingly, new clothing can be made from recycled fibers. Closing the loop.